18-19 Prabhat Chowk, Ghatlodia, Ahmedabad, IN

Start a project

If you would rather contact me, you can call me on +91 7023727788.

Digital marketing is changing, and you need to change with it

Post title

Context:

  1. What is a digital marketing and how does it work?
  2. The changing landscape of digital marketing.
  3. Why do you need to change the times?
  4. Digital trends that will affect your business in 2021 and beyond.
  5. Ways to stay ahead of the curve on emerging technologies like AI, chatbots, augmented reality, etc…

What is digital marketing and how does it work?

Digital marketing is the promotion of products or brands through one, or multiple digital channels, such as Facebook Ads, Twitter Advertising, YouTube Videos, Google Shopping Expressions, etc. Digital marketers need to be on top of the latest trends in their industry because things change so fast. For example “Mobilegeddon” changed everything for business owners that want to rank well on mobile searches. You can read more about that by clicking here.

The changing landscape of digital marketing.

In the world of online advertising, costs are continually rising and available ad space is decreasing accordingly. This makes it essential for digital marketers to find new ways to fill these open spaces with innovative ideas. Today, marketing is done through an endless number of digital channels. Digital marketers are constantly finding new ways to promote brands using apps (like Tinder), blogs, email, and social media platforms. This has made the job a lot more complicated than it was in the past for digital marketers overall and that means there are probably going to be even more changes coming down the pipeline soon.

Why do you need to change the times?

Now might be a good time to change things up with your company because digital marketing continues to grow every year, yet businesses continue to invest very little into their online presence. According to Google, 91% of customers research products before buying, but only 29% make purchases on a mobile device or tablet computer. This statistic means that 70% of the time, consumers are making their purchase through a desktop computer and they’re not doing any research on mobile before they make a purchase. With this in mind, businesses need to shift more of their budget into digital marketing so that they can effectively reach these customers who still aren’t using mobile for research purposes.

Digital trends that will affect your business in 2021 and beyond

Virtual reality is here! Businesses are limiting themselves by not offering virtual reality experiences or failing to integrate them seamlessly with other products and features. If you think about how much people enjoy being immersed in new worlds through video games like Fortnite, imagine what it would be like to enhance your business with virtual reality. This is a trend that you can’t afford to ignore.

Ways to stay ahead of the curve on emerging technologies like AI, chatbots, augmented reality, etc…

Businesses need to stay ahead of the game when it comes to new technologies like augmented reality (AR) and artificial intelligence (AI). There are already numerous AR apps out there, and they’re only going to start becoming more popular over time. The same goes for artificial intelligence, which will continue to have an ever-growing presence in digital marketing next year and beyond. To learn more about how AI is transforming businesses today, check out this article. AI-powered bots increase sales conversion rates by 25-30%.

Conclusion

The digital landscape is constantly changing. It’s not enough to just have a website with some content and ads on it anymore. You need an integrated marketing strategy that covers all the bases, including social media, email campaigns, SEO optimization, paid search advertising, and more in order to compete for customers’ attention today. If you want help navigating these ever-changing waters of digital marketing or if your business needs guidance. – contact us! We are experts at creating personalized solutions tailored specifically for your unique challenges so you can stay ahead of the curve on emerging technologies like AI, chatbots augmented reality, etc…

Latest insights.